![]() ![]() However, during this period it did acquire a specialist chronograph producer, an important step in developing what would become its landmark complication: the world’s first fully integrated chronograph.īut just as it’s hard to overstate the importance of the El Primero, it’s hard to overstate the effect of the quartz crisis on Swiss watchmaking. Nevertheless, in 1925 James was pushed aside during a management shake-out, after which the banks were in effective control – not necessarily a good thing if you’re looking for stories of adventure and derring-do, but in this case representing something of a steadying hand in what would become a turbulent time for the business.Īfter all, Zenith had lost its important Russian business following the revolution in 1917, and it had no US business whatsoever, thanks to a trademark challenge by the American Zenith Radio Company. Zenith responded by producing dashboard clocks and onboard timers for cars, altimeters for aircraft, equipment for telephone exchanges… you name it: if it could be made and a use found for it, Zenith produced it. Times were hard for Swiss watchmakers in the aftermath of the First World War. ![]() Georges stood down in 1911 in favour of his nephew and son-in-law James and, two years later, Zenith unveiled its first chronograph – the complication for which it will forever be associated. ![]()
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